X-Relay for brand & product mention monitoring

X-Relay is a lightweight, low-cost Twitter brand monitoring tool — watch every X.com mention of your brand or product, filter by follower count or whale authors, and route alerts into a dedicated Telegram or Discord channel for the marketing team.

📡 TG + DC🌊 surge detection🎯 whale × keyword⚡ from $15/mo

What brand monitoring actually needs

1. Coverage of all of X.com Search, not just accounts you already follow. Brand mentions come from anywhere — random accounts, frustrated customers, niche threads. Search Tracker scans the whole platform.
2. Spike detection — Surge Detection flags hours where mention volume beats the 24-hour median by 3× or more. That's the signal you can't get from a saved-search column.
3. Author-quality filter — most brand mentions are noise. Filter to ≥1K / ≥5K / ≥25K / ≥100K-follower authors, or only when a tier-1 KOL mentions the brand (Whale × Keyword).
4. Negative-sentiment routing — combine the brand-name search with operators that bias toward complaint phrasing ("yourbrand bug", "yourbrand broken", "yourbrand scam"). Each routed to the customer-success channel.
5. Multi-channel routing — urgent mentions → ops Discord; competitor watch → marketing Slack mirror; positive shoutouts → community channel.

Brand-monitoring setup recipe

How it compares for brand monitoring

Choose X-Relay over Brandwatch/Sprout/Talkwalker when

You don't need cross-platform (Reddit/IG/TikTok). You only care about X.com. You want alerts in your team chat (TG/DC) instead of yet another dashboard tab. Your budget is $30/mo not $500.

Choose enterprise tools over X-Relay when

You need cross-platform coverage, deep sentiment analytics, audience demographics, executive dashboards, or compliance audit trails. X-Relay is the alert layer, not the analytics suite.

How to start

1. Open @x_relay_bot on Telegram OR invite the Discord bot to your server.
2. On Telegram, join @x_relayy to unlock the 3-day trial — on Discord it starts automatically when you add the bot.
3. Send /addsearch and enter your brand name (or operator combo).
4. Set follower threshold (recommended: ≥1K to start, drop to 0 if volume is low).
5. Optional: enable whale_only for the high-follower-only channel.

Monitor your brand on X-Relay →